VYBE
CAMPUS.
YOUR CAMPUS.
YOUR VYBE.
The pulse of campus. Vybe is the digital social layer of campus life — a place to discover what's happening, find people, participate and feel connected.
Alive, social, immediate, bold. Never university administration software.
THE MARK.
Purple geometric V + lime rising pulse/arrow + lowercase vybe + spaced uppercase CAMPUS. Do not redraw, distort, rotate or alter proportions.
THE LAUNCHER.
Purple gradient ground with the white V + lime A monogram. Used for the app launcher, home-screen icon, store listings and push badges. Keep the rounded corners; never place on a busy background.
ELECTRIC × LIME.
The contrast between deep digital purple and almost fluorescent lime is the strongest part of the identity. The signature combination is Electric + Lime + Night. Lime stays an accent — its scarcity is what makes it energetic.
For digital campaigns, dark backgrounds can become much more dominant.
FIGTREE.
Dramatic scale differences. No rounded "startup" type, no decorative display fonts. Huge emotional type paired with tiny functional information.
WHAT'S
HAPPENING
TONIGHT?
THE VYBE PULSE.
The logo's lime rising element becomes the wider graphic system. Angular geometry that connects content, travels through layouts, frames photographs, indicates activity and divides sections. Not an ECG. A visual representation of campus activity moving through Vybe.
Oversized emotional typography against tiny functional information — one of the brand's recognisable characteristics.
CAUGHT, NOT POSED.
Document campus life, don't advertise it. Authentic students, believable local environments — lawns, residences, sport, study, societies, evenings. No laptop-staring, graduation caps, staged high-fives or fake American campuses.
Right nowTONIGHT.
GEOMETRIC. CONFIDENT.
Simple, slightly rounded, ~2–2.5px strokes. Angles subtly reference the Vybe V. No colourful stock icon libraries.
Restrained radii, minimal shadows. Content-first, not a collection of floating rounded rectangles.
No slow floating blobs. No gratuitous parallax.
SHORT. DIRECT. HUMAN.
YOUR CAMPUS.
YOUR VYBE.
THE PULSE OF CAMPUS.
Don't explain campus life. Make it feel like something is happening.